This redesign was proposed as a donation to Yazda, a non-profit dedicated to assisting Yazidi communities in the aftermath of the 2014 ISIS genocide. Below are steps I took in the process.


First we have to look at what Yazda’s site aims to achieve. Then we can see where the existing website diverges from its aims, or where the information hierarchy becomes confusing to a visitor.


Yazda looks to educate and advocate, therefore all those who visit the site should land at pages which sustains those goals: volunteering, and donating. Each page along the way will inform the visitor about the cause. For simplicity, I created a literal dialogue between a new site visitor, and a personafied “guide” through the site. The goal is to direct the visitor’s interest through increasing calls to action.


Then sketching out how to make visual and rhetorical impact. Making this process itterative keeps design from staying stuck and static. Quick gestures often pay off.


The logo was a confusing combination of words and images. Yazda itself was set in a variation of Cooper Black, a typeface most closely associated with bodegas. The figures surrounding the sun were simplistic and did not register well at large and small sizes. The  meaning of the diagonal shapes wasn’t initially evident. What was clear was the message of hope and unity in the rising sun.

Many Yazidi religious practices center on the sun, and the three mountains where most Yazidis reside are holy. This logo softens the harshness of the original black, tidies the typefaces, and resembles the sacred geographies of the Yazidi peoples. As a gesture of hope, all of the webpages are set against a sunrise gradient, which culminate in action buttons.